While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
More Quotes from Jef I. Richards:
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.Jef I. Richards
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Jef I. Richards
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
Jef I. Richards
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Jef I. Richards
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Based on Topics: Advertising Quotes, Facts QuotesBased on Keywords: word-of-mouth
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