I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
More Quotes from Jef I. Richards:
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?Jef I. Richards
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Jef I. Richards
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Jef I. Richards
There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.
Jef I. Richards
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
Jef I. Richards
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Below us the Thames grew lighter, and all around below were the shadows - the dark shadows of buildings and bridges that formed the base of this dreadful masterpiece.
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Art is why I get up in the morning but my definition ends there. You know I don't think its fair that I'm living for something I can't even define.
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