Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
More Quotes from Jef I. Richards:
In advertising, sex sells. But only if you're selling sex.Jef I. Richards
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
Jef I. Richards
Advertising is the 'wonder' in Wonder Bread.
Jef I. Richards
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
Jef I. Richards
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Jef I. Richards
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