I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
More Quotes from Jef I. Richards:
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.Jef I. Richards
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.
Jef I. Richards
The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
Jef I. Richards
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Jef I. Richards
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers.
Jef I. Richards
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?
Jef I. Richards
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Based on Topics: Advertising Quotes, Criticism QuotesBased on Keywords: advertisings, gullible
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