Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
More Quotes from Jef I. Richards:
Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?Jef I. Richards
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Jef I. Richards
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
Jef I. Richards
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Jef I. Richards
Commercial speech is like obscenity... we can't seem to define it, but we know it when we see it.
Jef I. Richards
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.
Jef I. Richards
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Based on Topics: Advertising Quotes, Art Quotes, Creativity & Innovation Quotes, Strategy QuotesGreat men, unknown to their generation, have their fame among the great who have preceded them, and all true worldly fame subsides from their high estimate beyond the stars.
Henry David Thoreau
I'm the guy, I'm kind of like the, uh, Everyman, so I think people just relate to that.
Kato Kaelin
All share complicity in the destruction of that much under-rated phenomenon called liberty.
Barbara Amiel