Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
More Quotes from David Ogilvy:
H. L. Mencken once said that nobody ever went broke underestimating the taste of the American public. That is not true. I have come to believe that it pays to make all your layouts project a feeling of good taste, provided that you do it unobtrusively. An ugly layout suggests an ugly product. There are very few products which do not benefit from being given a first class ticket through life.David Ogilvy
The advertisers who believe in the selling power of jingles have never had to sell anything.
David Ogilvy
Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
David Ogilvy
At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock. (1958 Rolls-Royce print ad - sometimes referred to as the most famous headline in advertising history.)
David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy
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Based on Keywords: advertisementLet me embrace thee, sour adversity, for wise men say it is the wisest course.
William Shakespeare
But the first the general public learned about the discovery was the news of the destruction of Hiroshima by the atom bomb. A splendid achievement of science and technology had turned malign. Science became identified with death and destruction.
Joseph Rotblat
God help us from those who believe that they are the sole possessors of truth. How we manage at times to agree willingly to become prisoners within our own minds and souls of beliefs and ideas on which we can never be flexible.
King Hussein I