Ninety-nine percent of advertising doesn't sell much of anything.
More Quotes from David Ogilvy:
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.David Ogilvy
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
David Ogilvy
The best ideas come as jokes. Make your thinking as funny as possible.
David Ogilvy
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.
David Ogilvy
If each of us hires people smaller than we are, we shall become a company of dwarfs.
David Ogilvy
The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their character. Instead of resisting innovation, they symbolize it.
David Ogilvy
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It is true that men themselves made this world of nations... but this world without doubt has issued from a mind often diverse, at times quite contrary, and always superior to the particular ends that men had proposed to themselves.
Giambattista Vico
If we understand the past, we are more likely to recognise what is happening around us.
Helen Dunmore