The best ideas come as jokes. Make your thinking as funny as possible.
More Quotes from David Ogilvy:
Advertising is only evil when it advertises evil things.David Ogilvy
Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising... If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
David Ogilvy
I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
David Ogilvy
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