I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
More Quotes from David Ogilvy:
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.David Ogilvy
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David Ogilvy
There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs.
David Ogilvy
I always said that mega-mergers were for megalomaniacs.
David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
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Based on Topics: Language Quotes, Literature QuotesBased on Keywords: vernacular
Those who know how to win are much more numerous than those who know how to make proper use of their victories.
Polybius
The critics - how come you never see any of them on TV?
Willard Scott
The best part of being on a television series for all those years is that you really get to hone your craft.
Steve Kanaly