I see an extremely promotional shopping environment. I've advised my retail clients to be super aggressive Thanksgiving weekend. Retailers don't want to do it from a margin perspective, but otherwise they won't see shoppers in stores. Consumers have less money to spend and they'll take their 'less money' elsewhere.
More Quotes from Britt Beemer:
I've never seen this many consumers not done with their Christmas shopping.Britt Beemer
They say that they're going to give their child a mutual fund contribution or some kind of gift through a stock investment.
Britt Beemer
I think at least a third of consumers that previously bought her products will abandon the brand. A number higher than that means the brand is dead.
Britt Beemer
They're trying to sell to a 2006 customer with a 1980s presentation. When people want to shop at your store because of a unique battery, that's a weak niche.
Britt Beemer
China has given American consumers the best values they have seen in their lifetime.
Britt Beemer
Only a month ago, I felt we could see the first negative selling season in over 20 years, but the drop in gas prices has given consumers a newfound shopping spirit that should sustain them throughout the month of December.
Britt Beemer
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