Only a month ago, I felt we could see the first negative selling season in over 20 years, but the drop in gas prices has given consumers a newfound shopping spirit that should sustain them throughout the month of December.
More Quotes from Britt Beemer:
I won't be surprised if a day comes very soon when the customer is charged 5 for every return. On the one hand, tougher measures frustrate the consumer. But retailers also don't want to struggle with unnecessary discounts.Britt Beemer
This summer, the consumer was cautious, with all the uncertainty going on in the country. But almost all of those worries are gone, and that is good news at the start of the holiday season.
Britt Beemer
Over the last couple years, chains have tried to do something different -- they're trying to give consumers a different look, a different style.
Britt Beemer
Shoppers won't just be at the mall this weekend, but they will be checking things out online. Where they find the better deal is where they might actually make the purchase.
Britt Beemer
What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
Britt Beemer
It's a typical, mediocre Christmas season. But we've gone through the last years with no hot new toy and no hot apparel look. There's no reason to shop early.
Britt Beemer
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