The trouble is, if all they do is just change the name and change the logo, I'm not sure that's going to get rid of the Firestone image. They would have to re-paint the offices and move the headquarters and offices.
More Quotes from Britt Beemer:
The first thing you would do is you'd assume responsibility,Britt Beemer
I think 10 years ago if this would have happened, there would have been a much higher level of aggravation, anger and frustration in the marketplace.
Britt Beemer
What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
Britt Beemer
This summer, the consumer was cautious, with all the uncertainty going on in the country. But almost all of those worries are gone, and that is good news at the start of the holiday season.
Britt Beemer
Consumers really got a monkey off their back when gas prices came down. I do expect this year that Black Friday will be the biggest (shopping) day of the year.
Britt Beemer
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