The first thing you would do is you'd assume responsibility,
More Quotes from Britt Beemer:
To a great extent, the brand has become a non-brand. It has not been nurtured or built upon for the last few years. They won't necessarily save money, but they'll consolidate their advertising dollars to a limited number of brands and do it better.Britt Beemer
I think retailers will hold prices up to 40 percent off before Christmas and then go even deeper in January to clear inventory. No doubt, heavy discounts help sales but they hurt profits. And retailers, more than ever, know that they have to answer to Wall Street and not Main Street.
Britt Beemer
Their secret weapon has always been their french fries. I would say that if they do change the oils, I'll bet they did a million taste tests to make sure nothing has changed. But there's always that risk when you're tampering with a product.
Britt Beemer
La-Z-Boy hasn't done much with football since that one campaign and I thought that was a mistake. They haven't made that connection with every Super Bowl and I think that is a mistake.
Britt Beemer
There's no doubt in my mind that the day that the CEO from Bridgestone/Firestone was put on the air to apologize for this, it would be the very last day that that person would be working there, ... For a Japanese executive to go that far and assume the responsibility really is tantamount to saying, 'I've caused all these problems with my bad management style,' and that's why I think you'll see somebody go into Bridgestone and I'll bet he'll make huge changes.
Britt Beemer
Today, only about one-third of holiday purchases are returned as compared to just four years ago. Returns are very expensive for retailers because they have to retag the item and mark down the price. If I bought something for 29 and return it, store may have to cut the price to as low as 14 before restocking it.
Britt Beemer
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