What's happens is retailers become known for certain things. You want to be known for some product category. You want to be known for a return policy.
More Quotes from Britt Beemer:
I won't be surprised if a day comes very soon when the customer is charged 5 for every return. On the one hand, tougher measures frustrate the consumer. But retailers also don't want to struggle with unnecessary discounts.Britt Beemer
Our research on holiday gift returns shows that it's only three percent of Americans who are real jerks and they indulge in consumer fraud and return abuse. The rest of us have to deal with the consequences.
Britt Beemer
I'm just amazed at how few people shopped, ... The lack of big discounts hurt retailers.
Britt Beemer
J.C. Penney will probably be the most promotional store this year, similar to last year, and they'll probably have a good Christmas because of it.
Britt Beemer
Retailers are fighting lower profits than in years past. The industry's is definitely more competitive today and companies have to do what they can to not take unnecessary markdowns,
Britt Beemer
It's a reflection of the bargain-hunter mentality of America since Sept. 11. Americans certainly changed the way they look at what they spend their money on.
Britt Beemer
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