I think at least a third of consumers that previously bought her products will abandon the brand. A number higher than that means the brand is dead.
More Quotes from Britt Beemer:
I'm surprised they kept any of the May company brands, frankly.Britt Beemer
Starting in the late 1980s, employees and prospective employees in the retail sector stopped looking at retail as a career opportunity. They look at it as a temporary stopover until something better comes along. When this happens, everybody loses -- employees, customers, stores, etc.
Britt Beemer
One thing that shocked me was that the number of consumers planning to buy gift cards this Christmas is not as big as last year.
Britt Beemer
The toy category continues to struggle. Our survey shows that this year 33.5 percent of weekend shoppers said they bought toys compared with 37.5 percent last year. The big surprise was electronics, which came in flat with last year at 19.7 percent. One reason for this could be that people simply couldn't find what they were looking for.
Britt Beemer
If I were Firestone I would certainly slash my prices. I think the time window is rapidly running out on Firestone. I would have dropped the video in the very beginning, but in some cases they chose to bury their heads in the sand.
Britt Beemer
It's a reflection of the bargain-hunter mentality of America since Sept. 11. Americans certainly changed the way they look at what they spend their money on.
Britt Beemer
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