Marketing Quotes (446 Quotes)



    We don't do a lot of outgoing telemarketing anyway. We now sell our products as bundles through our business ventures with AOL and through our partnerships with airlines. Direct mail and Internet marketing isn't really our main focus.

    That's 30 uninterrupted 30-second TV spots. Think how much that would cost on TV, and the difficulty in getting people to watch even one full 30-second ad. To me, that's a much more effective use of marketing dollars if you know your message is in front of the consumer for a much longer and more controlled period of time.


    They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.



    There is some confusion because we only recently began our marketing. We're in an era were people need to think about business processes and applications horizontally...We need to think of the enterprise not as an island of stand-alone technology.

    Larry Weber paints a clear picture of what drives high technology marketing that you cannot forget. Larry instantly transforms your thinking and you wonder why you didn't think this way before. Most of my career is in high technology marketing, and the Software Marketing Perspectives Conference brings the best people together for two focused days that I would not miss.

    We were committed to continuing a high level of investment in marketing this quarter to the extent that we could maintain earnings per share and generate positive cash flow, and that is precisely what we did,

    The cost of producing movies has stayed in check the last couple of years. Marketing costs have gone up, but it's still a benefit because it feeds a nomination for a studio that's part of a larger conglomerate such as a cable network.

    The NFL always seems open to innovation. Take the opener on Thursday. Now they take one game, make it special and have a celebration around it leading into a weekend of 'Kickoff Sunday.' That's great marketing.

    There will be so many different levels of involvement. Whether it is leadership or whether it's managing the construction process or coming up with our business strategy or our branding types of things, and designing our Web site and marketing, and contacting sponsors and things like that.


    In the field of marketing . . . the trend toward selling has reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.



    Jeff Blake is not only one of Sony's greatest assets, but I think he is recognized industry wide as one of the best in the business. As the marketing landscape changes and becomes more and more fragmented and the exhibition community faces the challenge of converting to digital cinema, there is no one better to guide us than Jeff Blake. He is truly second to no one and he inspires those around him to do their best work. We couldn't be more proud to recognize his extraordinary contributions with this promotion.

    I think, ... that Pfizer is going to benefit from their merger with Warner-Lambert. I think that makes a very good deal. But most pharmaceutical companies do eventually strike deals with biotech companies in terms of marketing their product. And the genomic companies don't have a lot of cash. They have a lot of high valuations, but they don't have a lot of dollars to spend. So, they usually look toward the pharmaceutical sector to help them out, which usually helps both sectors.

    We are extremely pleased with the continued growth of laser vision correction procedures. Plans are under way to strengthen our commitment to this industry by making additional investments in the areas of marketing and research and development.



    We hate it. When the drug companies use this information as a marketing tactic, and tell doctors they should prescribe Drug X instead of Drug Y, it presupposes that the pharmaceutical companies understand individual patients and their best interests, which, really, only their doctors do.

    Yahoo is embarking on a major transformation. The company must now prove that online advertising is cost effective and integral to the marketing mix of traditional advertisers.

    It's clear they are bringing in someone to do better marketing. Whether they are bringing in someone to bring more complete information to the public is very much an open question.

    We have such great cooperation from all areas. From Madison Metro to the police departments. We work with medical people at the university to make sure it's a safe event. The W Club has been fantastic in providing the marketing support. They maintain the Web site and we have a great Web site. The event has just gotten better and better over the years.

    The NCAA and universities should not be in the business of marketing a product that is the leading cause of death among college students. Also, it should be noted that the alcohol advertising does not leave the younger audiences untouched. Ten year olds are rooting for their favorite teams, meanwhile, being subjected to the promotion of alcohol use.



    The best work that's coming out of Madison clearly demonstrates that the people that are leading the charge understand that it's not a game of technology. It's a game of marketing. And that makes Madison's work really shine.

    Right now the effect would be we're in a 'sold-out' market, according to the marketing people. All the cement we could produce, right now, is going to customers. Last year, they said the same thing, but we ended up with more than we could get rid of, and we had to send some cement and clinker to our Leeds, Ala., plant, and would anticipate the same scenario for this year, if we don't sell of our cement to our local customers.


    I want to take that brilliant mind and utilize it in all facets of our business in the marketing department. Michael will be an Argonaut in perpetuity as long as Howard, David and I are involved in this team.

    Since only three percent of online shoppers begin their process at a dealership website, Search Engine Marketing is among the most efficient and effective ways for dealerships to build traffic for their website. However, it is also among the most complex forms of advertising to manage, with vastly different results in terms of cost and traffic volume. We are excited to offer dealers this new service which will give them the power of our bid management software and search expertise, in order to drive the best results at the lowest cost.

    We're never going to outspend the competition in the marketing or production of a movie. What we can do as well or better than the studios ... is a realistic, gut-level, visceral horror movie that doesn't rely on special effects.


    This past quarter, we continued our efforts to bring a wider audience to eBay through a variety of marketing endeavors including online and traditional advertising, grassroots marketing, public relations and strong word of mouth referrals.

    NCL ... stands to achieve greater success under the Carnival Corp. umbrella, which will provide NCL with economies of scale, greater access to capital, marketing and operating expertise and stronger credibility in the leisure and vacation industry.

    I actually look at marketing more like developing content for the show. We're really setting out in our marketing to prove what these shows are. And while we can hype and sell, I'd rather tell a story than sell a story.

    Barnhill Condominiums is well along in the planning and development and the marketing. I have a very, very strong market acceptance of Barnhill. If the university really insists, I think I would have a lot of disappointed customers.

    It really means with a name like Days Inn we will have a much better chance of bringing in business from the outside. It will also help with reservations, training and marketing. Marketing is the No. 1 issue to get the name out. Days Inn has a reputation.


    Both partners are already known for their strengths and skills in marketing, and the formation of this joint venture offers us an outstanding opportunity to grow our business in the world's largest ice cream market.

    The integration of sales and marketing has the potential to affect the account executive the most. Instead of entering information many times over, you're leveraging information already acquired by marketing, but companies are still trying to connect the dots and there is still of lot of work to be done with this business process.

    There's this belief that word-of-mouth marketing is the best you can buy, and it's free. A lot of it is taking place on the Internet and you can track it. Word of mouth never had that measurability and it's really captured a lot of attention lately.

    There's no question that the Mac is a niche player right now. But MYOB isn't a broad-based consumer company, so we can be more effective targeting niches than spending 40-50 million on marketing. Intuit is a consumer marketing company and is trying to be everything to everybody. Our mission is to increase customers' efficiency and profitability. That may be a niche business in a niche market, but we think we fit in real well with the Mac.

    David Archer's background in technology, marketing and executive management combined with his entrepreneurial spirit makes him uniquely qualified to lead CET. As former senior-level executive with global enterprises and more recently an entrepreneur himself, David is passionate about helping businesses succeed. His experience will be welcome in creating programs to attract, retain and assist Nevada entrepreneurs and technology start-ups.

    We offer business training in marketing, finance, business start-up, intellectual property, manufacturing, engineering and an entrepreneurial class.

    This second consecutive DVD Original hit reaffirms the viability of our innovative strategy for bringing exceptional content to the DVD marketplace. The aggressive and unique approach to production, marketing and distribution, combined with the massive appeal of the 'American Pie' franchise, proved an irresistible combination to consumers hungry for a post-holiday treat.

    This is contrary to the view that the markets are inefficient and provides substantial opportunities for farmers to gain additional profits through marketing.




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