They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability.
More Quotes from John Sicher:
Traditional carbonated soft drinks have got a tough road ahead. The migration to water and sports drinks and other noncarbonated drinks seems to be permanent.John Sicher
I think the bottom line is people will, over the holidays, heavily consume soft drinks, bottled water, teas and juices.
John Sicher
Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies.
John Sicher
The airline business in terms of volume is tiny. It's more important in terms of presence, visibility and a little bit of prestige.
John Sicher
Consumers are looking for more and more choice, and beverage companies are responding. The macro trend is toward lighter, lower calorie beverages, but consumers still like sweet, creamy, dessert-like beverages.
John Sicher
on and off. Some if it has been good. Some has been somewhat less than good.
John Sicher
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