The NFL always seems open to innovation. Take the opener on Thursday. Now they take one game, make it special and have a celebration around it leading into a weekend of 'Kickoff Sunday.' That's great marketing.
More Quotes from Steve Sabol:
The Super Bowl is such a corporate event that even the crowd doesn't have the same intensity.Steve Sabol
The pressure is suffocating down there there's no air to breathe. You make a mistake or come up just short in the Super Bowl, and it feels like the end of the world.
Steve Sabol
I've always believed in that famous quote from Karl Marx, something like 'Men make history, but not under conditions of their own choosing.
Steve Sabol
Everything Lombardi stood for, everything that the Packers accomplished, all the principles that Lombardi has espoused for the last five years would be tarnished if they lost. He was as crabby and cranky and miserable as I'd ever seen him.
Steve Sabol
No one used to care about halftime. But the Super Bowl has gone from a game, to an experience, to an event, to a holiday.
Steve Sabol
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