The way you communicate an idea is different than the way you communicate a product.
The way you communicate an idea is different than the way you communicate a product.
There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.
It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do.
The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different.
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.
© 2020 Inspirational Stories
© 2020 Inspirational Stories