A caricature has taken hold in the public imagination Republicans seemingly in the pockets of corporate fat cats who rub their hands together and chuckle manically as they plot to pollute corporate America for fun and profit.
A caricature has taken hold in the public imagination Republicans seemingly in the pockets of corporate fat cats who rub their hands together and chuckle manically as they plot to pollute corporate America for fun and profit.
I'd argue that CEOs, with all the corporate scandals that have taken place, are more interested in effective communication than even political people, because corporate people are interested in the bottom line, and so for them good words, good phrases, good presentation matter more than anything.
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before.
If we're getting information from 200 cable channels, if we're talking to 200 people a day, there are so many different messages that are cluttering our heads. It's the same way in corporate America.
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed.
What have I done that's wrong if I provide someone like a Rudy Giuliani or a corporation like a Pfizer language that helps them explain or educate I've simplified the process for them, which allows them to explain.
© 2020 Inspirational Stories
© 2020 Inspirational Stories