I'd argue that CEOs, with all the corporate scandals that have taken place, are more interested in effective communication than even political people, because corporate people are interested in the bottom line, and so for them good words, good phrases, good presentation matter more than anything.
More Quotes from Frank Luntz:
the more dangerous choice is to do something to lose your own base.Frank Luntz
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
Frank Luntz
Nuclear power is a new issue. This could become the mainstream energy issue fast.
Frank Luntz
The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth.
Frank Luntz
One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them.
Frank Luntz
That's what the public was looking for back in 1994 a politician who was responsive and responding to them. And all of this language was all tested to make sure it would be effective. The whole document is filled with listening, with responsiveness, with accountability.
Frank Luntz
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I want to rebuild America.
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