That's what the public was looking for back in 1994 a politician who was responsive and responding to them. And all of this language was all tested to make sure it would be effective. The whole document is filled with listening, with responsiveness, with accountability.
More Quotes from Frank Luntz:
I believe that there are things worth explaining and educating, even if it takes months or years.Frank Luntz
Democrats don't want to hear about your church. If they really cared, they'd be Republicans.
Frank Luntz
If you're a good numbers person, you're a bad language person.
Frank Luntz
The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it.
Frank Luntz
Giuliani and Pataki are winners in a Democratic state, and that gives them electoral credibility. If they say this is the candidate, other Republicans will fall into line.
Frank Luntz
Rove has always been a survivor. He's brilliant at understanding the right thing to do at the right moment. He specializes in the ability to handle a crisis. What he has done for the president, I actually expect him now to do for himself, ... He'll know what to do and what to say.
Frank Luntz
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