There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.
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As angry and pissed off as we were in 1994 about politics, I think it's worse today. This House of Representatives' Republican majority is in jeopardy.
Frank Luntz
A caricature has taken hold in the public imagination Republicans seemingly in the pockets of corporate fat cats who rub their hands together and chuckle manically as they plot to pollute corporate America for fun and profit.
Frank Luntz
The eureka moment is two reasons why the output-based standard should be adopted common sense and accountability. Input-based standards don't encourage energy diversity they don't create any incentives they don't produce solar, hydro, nuclear.
Frank Luntz
The number one hot button to most voters is water quality-including both infrastructure and pollution protection.
Frank Luntz
His greatest difficulty is with the GOP elites. They don't find him loyal. ... But he does well with rank and file.
Frank Luntz
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