Bill Ford Quotes on Creativity & Innovation (5 Quotes)

Today, we declare the resurgence of Ford. Here is what we will not stand for incremental change, avoiding risk, thinking short-term, blocking innovation, tying our people's hands, defending procedures that don't make sense, and selling what we have instead of what the customer wants. In short, we will not stand for business as usual.

Innovation will be part of this new supplier partnership -- as it will be part of every aspect of our business strategy going forward, ... Not only does innovation apply to safety, technology and design, it also will differentiate how Ford and our suppliers will define our relationship going forward.

We must be guided by our long-term goals of building our brands, satisfying customers, developing strong products, accelerating innovation, and, most importantly, producing a sustainable profit from our automotive business.

From this point forward, innovation will be the compass by which the company sets its direction,

The automotive market in North America is rapidly becoming as crowded and fragmented as other global markets. To meet this challenge, we are acting with speed to strengthen the Ford, Lincoln and Mercury brands, deliver the innovation customers demand and create a business structure for us to compete, and win, in this era of global competition.