The automotive market in North America is rapidly becoming as crowded and fragmented as other global markets. To meet this challenge, we are acting with speed to strengthen the Ford, Lincoln and Mercury brands, deliver the innovation customers demand and create a business structure for us to compete, and win, in this era of global competition.
More Quotes from Bill Ford:
Innovation will be part of this new supplier partnership -- as it will be part of every aspect of our business strategy going forward, ... Not only does innovation apply to safety, technology and design, it also will differentiate how Ford and our suppliers will define our relationship going forward.Bill Ford
Today, we declare the resurgence of Ford. Here is what we will not stand for incremental change, avoiding risk, thinking short-term, blocking innovation, tying our people's hands, defending procedures that don't make sense, and selling what we have instead of what the customer wants. In short, we will not stand for business as usual.
Bill Ford
Nearly a decade ago, the government offered subsidies to their domestic auto suppliers to build hybrid batteries, which are one of the most expensive components of today's hybrid vehicles. That gave them a head-start.
Bill Ford
For all the progress, we recognize we're very far from the finish line, ... We need a dramatically different business structure and we need innovation to drive everything we do.
Bill Ford
When we're in a peak, we make a ton of money, and as soon as we make a ton of money, we're desperately looking for a way to spend it. And we diversify into areas that, frankly, we don't know how to run very well.
Bill Ford
It is clear that individuals and companies that want to be successful in the 21st century will need to be leaders in using the Internet and related technology. That's what this program is all about.
Bill Ford
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