We must be guided by our long-term goals of building our brands, satisfying customers, developing strong products, accelerating innovation, and, most importantly, producing a sustainable profit from our automotive business.
More Quotes from Bill Ford:
I have asked Mark Fields to do what's necessary to turn around our North American automotive operations, ... I fully expect the leadership team he has put in place today for the Americas will drive a turnaround and return a critical part of our business to a sustained level of profitability.Bill Ford
Our industry is beginning a dramatic restructuring which is sorely needed, ... The consequences will be painful to some.
Bill Ford
I thought I'd at least get half way through. You get called up against a hot player at the beginning and you have to be sharp. You gotta keep the focus. It's hard to focus in there.
Bill Ford
We took our eye off the ball as a company.
Bill Ford
Nearly a decade ago, the government offered subsidies to their domestic auto suppliers to build hybrid batteries, which are one of the most expensive components of today's hybrid vehicles. That gave them a head-start.
Bill Ford
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