Quotes about offline (16 Quotes)



    Spending patterns last year for the weekend of Dec. 7 when the storm hit were significantly above the average for the holiday season, up 19 percent, ... While it's difficult to predict exactly how consumers will respond this time around, a winter storm certainly does increase the convenience appeal and the likelihood that consumers will shift their spending from offline to online channels.

    Even offline, the large merchants are offering very real advantages to consumers, and are far superior to most local retailers, ... There are always exceptions, but by and large that's the case. In a large bookstore, you can get coffee, sit in a comfortable chair, lounge for hours -- it's really an experience.

    Are we surprised women are going to health and beauty stores No, because that's where they're going offline. Are we surprised men like electronics and computers No, because that's what they're doing offline,

    Online retailers continue to re-create the offline world on the Internet. People come out to the stores the day after Christmas looking for bargains. Now a natural part of shopping is to first poke around online. Some shoppers might see bargains online and decide they don't have to fight the crowds in the malls.


    Integrating online and offline channels is something that's very much on the minds of retailers, and is forcing them to understand how to manage relationships across multiple channels, thanks to the emergence of the online shopper. From a CRM perspective, they need to understand who their customers are, understand their behavior, and execute seamlessly across those channels.


    Customers aren't stupid. If you have a sophisticated customer who understands that it's much cheaper to transact with you online than it is in the store, retailers can reward that customer with lower prices online, but again, you must make sure that the consumer understands that. As long as the company does a good job of informing the customer that there are price and inventory differences between online and offline, it's fine.


    Offline advertisers will no longer be content to be told that their radio ad will be heard by a potential audience size or demographic. Instead, they'll come to expect detailed reports and accountability. They'll want to know how effective the radio ad was and whether it resulted in new business. The same level of accountability that search marketers have been held to will now apply to traditional advertising. Expect the skills learned by those search marketers to be in very high demand.




    In an increasingly electronic world, an estimated 70 to 100 million credit-challenged consumers in the United States are turning to prepaid debit cards for online and offline transactions alike. Credit-challenged Americans include students, low-income persons, and new immigrants. Prepaid debit and gift cards enable anyone to transact online, offline, and by telephone, ... Prepaid cards are a perfect complement to Bills. com, our online bill payment property. The agreement with Carmen Electra -- given her fan base and natural appeal to a significant percentage of our target consumers is a coup for us.

    Sporting goods in the offline world is a tough business, and companies like Sports Authority and Foot Locker have taken a long time to establish their brands. Given unlimited access to capital, MVP. com could have eventually survived.

    The Carmen Electra cards give me another way to connect with my fans while providing them the ability to enjoy the convenience of shopping or paying bills with ease -- online and offline, ... Payment Data Systems is the perfect partner for me because of the capabilities the company already has in place.



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