Integrating online and offline channels is something that's very much on the minds of retailers, and is forcing them to understand how to manage relationships across multiple channels, thanks to the emergence of the online shopper. From a CRM perspective, they need to understand who their customers are, understand their behavior, and execute seamlessly across those channels.
More Quotes from Mark Rein:
Are they going to sell used copies of Microsoft Office -- and if not, why not, ... Why is that Microsoft ( Research ) has no objections to you reselling a copy of 'Halo,' but if you try it with Office, they'll come down on you like a ton on bricksMark Rein
It doesn't generate as much noise and excitement as Microsoft and Sony will, but Nintendo always seems to have a great product line and make a lot of money.
Mark Rein
People are going to be blown away when they get a PS3 and play it.
Mark Rein
It's like saying people are going to stop browsing on the Internet. It's idiotic.
Mark Rein
We pay to be in Best Buy's flyers, ... We pay market development funds. Publishers drive gaming traffic to these stores. To have them resell the games, with developers having no participation, that's just wrong. That's just fleecing us.
Mark Rein
Retailers need to understand who their customers are and how they act differently on the Web as opposed to in the store. They need to be able to recognize customers and the type of transactions they engage in, transactions that are based on which channel the customer is shopping in.
Mark Rein
Readers Who Like This Quotation Also Like:
Based on Topics: Mind Quotes, Perspective QuotesBased on Keywords: crm, offline, seamlessly, shopper
I saw also that there was an ocean of darkness and death, but an infinite ocean of light and love, which flowed over the ocean of darkness.
George Fox
I've always believed in challenging Republicans where they think they are strongest.
Martin Frost
Life within the Kremlin was shrouded in impenetrable secrecy.
Harrison Salisbury