Mark Rein Quotes (17 Quotes)

People are going to be blown away when they get a PS3 and play it.

We pay to be in Best Buy's flyers, ... We pay market development funds. Publishers drive gaming traffic to these stores. To have them resell the games, with developers having no participation, that's just wrong. That's just fleecing us.

It's like saying people are going to stop browsing on the Internet. It's idiotic.

Do you when the PS3 launch is Neither do we. So the question of whether we're a launch title or not is unanswerable because we don't know if the PS3 will be out before we're done or not.

Integrating online and offline channels is something that's very much on the minds of retailers, and is forcing them to understand how to manage relationships across multiple channels, thanks to the emergence of the online shopper. From a CRM perspective, they need to understand who their customers are, understand their behavior, and execute seamlessly across those channels.

Both of the next-generation consoles are great machines. They both have lots of power and they both have lots of memory... I don't think anybody's going to be disappointed with either of them.

Customers aren't stupid. If you have a sophisticated customer who understands that it's much cheaper to transact with you online than it is in the store, retailers can reward that customer with lower prices online, but again, you must make sure that the consumer understands that. As long as the company does a good job of informing the customer that there are price and inventory differences between online and offline, it's fine.

They were able to clear a lot of their assortments out without having to resort to big sales.

I expect by the time Unreal Engine 3 is dead and buried, we'll ship 200 titles. Maybe 300.

We weren't a great fit. It took a lot of pain to get an Unreal Engine 2 game to run on the PS2.

Are they going to sell used copies of Microsoft Office -- and if not, why not, ... Why is that Microsoft ( Research ) has no objections to you reselling a copy of 'Halo,' but if you try it with Office, they'll come down on you like a ton on bricks

It doesn't generate as much noise and excitement as Microsoft and Sony will, but Nintendo always seems to have a great product line and make a lot of money.

This is the best game ever made, because we made it, ... It's going to be a lot of fun to play. We found the Xbox 360 to be more powerful than we thought it would be.

A few years ago, Circuit City was a good example of this. They gave one price online, another price in their ad, and a different price in the store, all for the same item, without any explanation as to why. Simply stated, that's a great way to confuse and frustrate customers.

With Unreal Engine 3, we designed it to fall in the sweet spot of next generation consoles. We've been really in tune with the next generation consoles this time around.

You need to understand the timing of what catalogs you send to what customers, and how that's going to influence their purchasing habits.

Retailers need to understand who their customers are and how they act differently on the Web as opposed to in the store. They need to be able to recognize customers and the type of transactions they engage in, transactions that are based on which channel the customer is shopping in.