By adding MTV into the mix, Microsoft has given its Media Player a huge boost.
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That's certainly something they could implement. The real issue is the purchased music portion. That's not going to change anytime soon.
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This will give a larger subscriber base a chance to try XM content without going through the hassle of getting the necessary equipment. If they find the programming valuable, it would be a lot easier to sign them up. The added distribution that XM will get from this relationship will be very beneficial.
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