That's certainly something they could implement. The real issue is the purchased music portion. That's not going to change anytime soon.
More Quotes from Nitin Gupta:
We're seeing, in the past few months, a trend towards longer form content becoming available for free and supported by advertising .Nitin Gupta
Using the audio player will not diminish its capabilities. It's not a realistic concern when using flash-based phones.
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This type of content is now driving sales, and Apple is leading the way in media consumption.
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Sony has tremendous brand strength in portable-audio players. And the digital-audio market is going to expand dramatically in the next few years.
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There's been a lot of speculation about the iPod phone, which represents a trend toward providing handhelds with digital-content playback capabilities.
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There might not be a lot of demand among current iPod users, but the real attraction will be among those who don't have the music players but want to try digital audio.
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