We're seeing, in the past few months, a trend towards longer form content becoming available for free and supported by advertising .
More Quotes from Nitin Gupta:
This is some low-hanging fruit. Apple tried to sell the lack of a screen as a feature with the Shuffle, so the Shuffle is easy to compete against. But you have to look at the whole environment. Apple's iPods are doing fabulous and their online music store, iTunes, is No. 1.Nitin Gupta
These devices do a lot, but the message gets muddled. What are they for The big challenge is to create a reason to watch video on a tiny screen.
Nitin Gupta
By adding MTV into the mix, Microsoft has given its Media Player a huge boost.
Nitin Gupta
There might not be a lot of demand among current iPod users, but the real attraction will be among those who don't have the music players but want to try digital audio.
Nitin Gupta
This is a service targeted at a device that millions of people are buying, and the mobile phone is a good vector for audio, but manufacturers and carriers still have to convince consumers that the phones are not just communications devices.
Nitin Gupta
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