That's something a lot of PC makers are struggling with today and it's something Apple has done really well.
More Quotes from Nitin Gupta:
These devices do a lot, but the message gets muddled. What are they for The big challenge is to create a reason to watch video on a tiny screen.Nitin Gupta
There might not be a lot of demand among current iPod users, but the real attraction will be among those who don't have the music players but want to try digital audio.
Nitin Gupta
This is some low-hanging fruit. Apple tried to sell the lack of a screen as a feature with the Shuffle, so the Shuffle is easy to compete against. But you have to look at the whole environment. Apple's iPods are doing fabulous and their online music store, iTunes, is No. 1.
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This will give a larger subscriber base a chance to try XM content without going through the hassle of getting the necessary equipment. If they find the programming valuable, it would be a lot easier to sign them up. The added distribution that XM will get from this relationship will be very beneficial.
Nitin Gupta
We want people to kind of help us choose what to listen to. This device kind of fills that role.
Nitin Gupta
The beginning of a legitimate service would be filling a consumer need. I don't think 1.99 is a compelling business model. ABC is trying to gauge the market.
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