Vista will provide content owners with a more secure platform to deliver their premium content. However, it will take more than an operating system to turn the PC into a media hub. Creating innovative consumer experiences around premium content will help expand the market for content delivery via the PC. Vista is not the key component.
More Quotes from Nitin Gupta:
There's been a lot of speculation about the iPod phone, which represents a trend toward providing handhelds with digital-content playback capabilities.Nitin Gupta
Using the audio player will not diminish its capabilities. It's not a realistic concern when using flash-based phones.
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These devices do a lot, but the message gets muddled. What are they for The big challenge is to create a reason to watch video on a tiny screen.
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Dell is going after Apple's low-hanging fruit with a price and memory capacity that are about the same as the Shuffle. It might be a more compelling device, with the screen and FM tuner, but Apple has its popular iTunes library and offers a better user experience.
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This is a service targeted at a device that millions of people are buying, and the mobile phone is a good vector for audio, but manufacturers and carriers still have to convince consumers that the phones are not just communications devices.
Nitin Gupta
Video was inevitable in digital audio players to actually build the consumer demand portion of that, there really needs to be compelling content. What's promising is that you have one of the biggest content companies in the world willing to experiment with this. But I'm doubtful it will appeal (right now). What will be more compelling is 10 for a whole season. But with Apple and Disney talking, it brings the ability for innovative distribution deals to come to light.
Nitin Gupta
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