Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.
More Quotes from Michael Schudson:
If advertising is not an official or state art, it is nonetheless clearly art.Michael Schudson
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.
Michael Schudson
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Michael Schudson
Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
Michael Schudson
Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
Michael Schudson
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