Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.
More Quotes from Michael Schudson:
Different groups are differentially vulnerable to advertising and their vulnerability varies not so much with the character or quantity of advertisements as with the informational resources they can claim by age, education, station in life, and government guarantees of consumer protection.Michael Schudson
Sales may lead to advertising as much as advertising leads to sales.
Michael Schudson
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
Michael Schudson
If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.
Michael Schudson
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Michael Schudson
If advertising is not an official or state art, it is nonetheless clearly art.
Michael Schudson
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