Sales may lead to advertising as much as advertising leads to sales.
More Quotes from Michael Schudson:
Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.Michael Schudson
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.
Michael Schudson
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values.
Michael Schudson
But my second thought is that newspaper headlines and the presentation of stories in print are in a sense marketing devices to bring readers to your story. Why not use a new marketing device appropriate to the age of the Internet and the search engine
Michael Schudson
Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.
Michael Schudson
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