So far, cable networks are not getting the average 9 percent or so ad rate increases that analysts had estimated. My understanding is that top cable networks have been very active in completing deals at rates that range from flat to plus 8 or 9 percent, ... Depending on how the next wave of deals are done, it appears that 9 percent might be somewhat bullish.
More Quotes from Jack Myers:
Local advertising is bought more on a quarterly basis than an annual basis, ... A lot of economists have been lulled into a false sense of growth due to strength of '03 upfront the advertising bought in the spring for the fall 2003 television season. But that is only one-quarter in '03, and three-quarters in '04.Jack Myers
With branded entertainment, it's inevitable that advertising will find its way back into the model.
Jack Myers
We still got a generally weak economy. There's uncertainty about the Middle East, Venezuela and Enron,
Jack Myers
(USA) has been the No. 1 or 2 cable network for a while and (raising ratings further) is a challenge to begin with, ... Nonetheless, I'm sure it's a disappointment for NBC Universal.
Jack Myers
They're trying to eat up every good idea that comes along. It's ruining the television network marketplace for everyone.
Jack Myers
To hold steady or even be down slightly is a strong story for broadcast given all of the competition,
Jack Myers
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