Local advertising is bought more on a quarterly basis than an annual basis, ... A lot of economists have been lulled into a false sense of growth due to strength of '03 upfront the advertising bought in the spring for the fall 2003 television season. But that is only one-quarter in '03, and three-quarters in '04.
More Quotes from Jack Myers:
That's the direction where all advertising is going.Jack Myers
This creates advertising and content on demand in a very easy and relevant way that advertisers can use to push those consumers who are interested in their products to a more intimate relationship.
Jack Myers
So far, cable networks are not getting the average 9 percent or so ad rate increases that analysts had estimated. My understanding is that top cable networks have been very active in completing deals at rates that range from flat to plus 8 or 9 percent, ... Depending on how the next wave of deals are done, it appears that 9 percent might be somewhat bullish.
Jack Myers
It's a big win in their efforts to remain competitive. When you're No. 3 in prime time, you're looking at a whole bunch of different needs and issues than when you're No. 1.
Jack Myers
One of the big landowners is Clear Springs and they are developers of land. There would be talks of right-of-way donation from them.
Jack Myers
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Based on Topics: Advertising Quotes, Economics Quotes, Spring QuotesBased on Keywords: lulled, one-quarter, quarterly, three-quarters, upfront
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