Jack Myers Quotes (24 Quotes)


    They're trying to eat up every good idea that comes along. It's ruining the television network marketplace for everyone.

    It's a major step in collapsing the traditional 'You can only watch it when we tell you can watch it

    I think it's up to each individual, ... I'd rather donate it locally and give it to the United Way and designate what it goes to.

    So far, cable networks are not getting the average 9 percent or so ad rate increases that analysts had estimated. My understanding is that top cable networks have been very active in completing deals at rates that range from flat to plus 8 or 9 percent, ... Depending on how the next wave of deals are done, it appears that 9 percent might be somewhat bullish.

    I'm sure there's a lot of sales managers smiling big smiles this morning, ... It could send spot prices up 20 percent over expected rates and it could bring in anywhere between a low of 30 million to a high in the 70's of incremental ad spending.


    To hold steady or even be down slightly is a strong story for broadcast given all of the competition,

    One of the big landowners is Clear Springs and they are developers of land. There would be talks of right-of-way donation from them.

    They hit a low on their pricing and discounting about three years ago. This was the first year they began to capitalize on that creativity.

    Local advertising is bought more on a quarterly basis than an annual basis, ... A lot of economists have been lulled into a false sense of growth due to strength of '03 upfront the advertising bought in the spring for the fall 2003 television season. But that is only one-quarter in '03, and three-quarters in '04.

    This creates advertising and content on demand in a very easy and relevant way that advertisers can use to push those consumers who are interested in their products to a more intimate relationship.

    We view South San Francisco as one of the strongest office markets in Northern California at the moment.

    Logic argues that Microsoft will look to get with Yahoo. The only other player that's looking over their shoulder is Barry Diller.

    That's the direction where all advertising is going.

    For the last couple of years, there have been some spots left up in the air on a distressed basis. But the game continues to be one of the most efficient ways to generate quick awareness among a broad audience, particularly those who don't watch a lot of TV during the year. So even at its high price, it continues to be attractive.

    The smaller, mid-sized networks are going to be the losers, ... The ad buyers have been able to achieve their price goals with the bigger companies.

    It used to be that Madonna or Michael Jackson was going to be on the music award show or Barbra Streisand was going to sing at the Academy Awards, ... Those (entertainers) are going to draw huge numbers.

    (USA) has been the No. 1 or 2 cable network for a while and (raising ratings further) is a challenge to begin with, ... Nonetheless, I'm sure it's a disappointment for NBC Universal.

    As the economy continues to rebound, advertising budgets continue to fatten. All ships should rise in this market, ... It should be a record year.

    It's a big win in their efforts to remain competitive. When you're No. 3 in prime time, you're looking at a whole bunch of different needs and issues than when you're No. 1.

    The company now has to prove itself.

    We still got a generally weak economy. There's uncertainty about the Middle East, Venezuela and Enron,

    Is this an appropriate use of the NBC News and MSNBC News brand equity, or does it do more damage to these news brands than the positive branding it brings to NBC's entertainment series

    (T)here's a growing sense in financial circles that the company will stay together,

    With branded entertainment, it's inevitable that advertising will find its way back into the model.


    More Jack Myers Quotations (Based on Topics)


    Advertising - Television - Relationship - Logic - Disappointment - Time - Sales - Morning - Economics - Competition - Wisdom & Knowledge - Spring - Music - Finance - Creativity & Innovation - View All Jack Myers Quotations

    Related Authors


    - - - - - - - - - - - - - - - - - - - - - - -


Authors (by First Name)

A - B - C - D - E - F - G - H - I - J - K - L - M
N - O - P - Q - R - S - T - U - V - W - X - Y - Z

Other Inspiring Sections