For the last couple of years, there have been some spots left up in the air on a distressed basis. But the game continues to be one of the most efficient ways to generate quick awareness among a broad audience, particularly those who don't watch a lot of TV during the year. So even at its high price, it continues to be attractive.
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This creates advertising and content on demand in a very easy and relevant way that advertisers can use to push those consumers who are interested in their products to a more intimate relationship.Jack Myers
Logic argues that Microsoft will look to get with Yahoo. The only other player that's looking over their shoulder is Barry Diller.
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(USA) has been the No. 1 or 2 cable network for a while and (raising ratings further) is a challenge to begin with, ... Nonetheless, I'm sure it's a disappointment for NBC Universal.
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They hit a low on their pricing and discounting about three years ago. This was the first year they began to capitalize on that creativity.
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They're trying to eat up every good idea that comes along. It's ruining the television network marketplace for everyone.
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