The consumer isn't a moron; she is your wife.
More Quotes from David Ogilvy:
There is one category of advertising which is totally uncontrolled and flagrantly dishonest the television commercials for candidates in Presidential elections.David Ogilvy
Shakespeare wrote his sonnets within a strict discipline, fourteen lines of iambic pentameter, rhyming in three quatrains and a couplet. Were his sonnets dull Mozart wrote his sonatas within an equally rigid discipline - exposition, development, and recap
David Ogilvy
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.
David Ogilvy
If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.
David Ogilvy
Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
David Ogilvy
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Business as usual will not be accepted by any part of this city.
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