Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write.
More Quotes from David Ogilvy:
What you say in advertising is more important than how you say it.David Ogilvy
Ninety-nine percent of advertising doesn't sell much of anything.
David Ogilvy
Claude Hopkins... maintained that nobody with a college education could write an advertisement addressed to the mass millions. That's absolute poppycock.
David Ogilvy
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
David Ogilvy
The consumer isn't a moron she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.
David Ogilvy
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