It's about value perception and what's worth consumers' money and what isn't.
More Quotes from Wendy Liebmann:
For the last couple of years, we've had a lot of belly button-revealing looks. Now we're going to see a more fitted silhouette, and more belting.Wendy Liebmann
Here's an interesting thought about what might result a good-better-best approach, with Macy's the 'good', Bloomingdales the 'better' and Marshall Field's the 'best,'
Wendy Liebmann
Here, at least, there are real people. We assume they are real Wal-Mart shoppers. They are good-looking, but not so fashionista that you can't aspire to it.
Wendy Liebmann
People want a celebrity designer they trust and an esthetic to tell them what color and couch goes with which table -- and hers is instantly recognizable.
Wendy Liebmann
In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product.
Wendy Liebmann
If I put 60 a week into gas, that a huge chunk of my disposable income even for a moderate income household.
Wendy Liebmann
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