In the past, a single fragrance had a life cycle of maybe six to seven years, because people would stay loyal to a scent for a longer period of time. The life cycle is much shorter now, especially with the younger consumers, who always want the latest product.
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How does Isaac successfully live in both specialty department stores and discount stores Why does Bergdorf Goodman welcome Isaac into its rarified space at the same time as the brand sits in the pet care aisle at TargetWendy Liebmann
Another 1 out of consumers' pockets certainly affects consumers' willingness and ability to spend on items other than the basic necessities.
Wendy Liebmann
Here's an interesting thought about what might result a good-better-best approach, with Macy's the 'good', Bloomingdales the 'better' and Marshall Field's the 'best,'
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People want a celebrity designer they trust and an esthetic to tell them what color and couch goes with which table -- and hers is instantly recognizable.
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It's about value perception and what's worth consumers' money and what isn't.
Wendy Liebmann
If I put 60 a week into gas, that a huge chunk of my disposable income even for a moderate income household.
Wendy Liebmann
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