The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.
More Quotes from Jef I. Richards:
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.Jef I. Richards
I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.
Jef I. Richards
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?
Jef I. Richards
Advertising is totally unnecessary. Unless you hope to make money.
Jef I. Richards
In advertising, sex sells. But only if you're selling sex.
Jef I. Richards
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