Advertising isn't a science. It's persuasion. And persuasion is an art.
Advertising isn't a science. It's persuasion. And persuasion is an art.
The most powerful element in advertising is the truth.
Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
I warn you against believing that advertising is a science.
Advertising doesn't create a product advantage. It can only convey it.
© 2020 Inspirational Stories
© 2020 Inspirational Stories