Susan McDermott Quotes (6 Quotes)

Since she's no longer competing, we won't be using that ad. It doesn't make sense.

Those programs attract large audiences and are seen as showcases for advertising.

With the timing of this new marketing campaign, it was just such a great fit to put more of the focus on Coke.

We view the Oscars as destination programming and a great place to feature advertising for our brands.

When we left the Oscars seven years ago we had never written off being associated again with the Oscars. We are looking more at entertainment lifestyle marketing as the way we market Diet Coke.

It's an obvious place to communicate the offer. It's also a great way to celebrate our tie-in with the Olympics.