Those programs attract large audiences and are seen as showcases for advertising.
More Quotes from Susan McDermott:
When we left the Oscars seven years ago we had never written off being associated again with the Oscars. We are looking more at entertainment lifestyle marketing as the way we market Diet Coke.Susan McDermott
It's an obvious place to communicate the offer. It's also a great way to celebrate our tie-in with the Olympics.
Susan McDermott
With the timing of this new marketing campaign, it was just such a great fit to put more of the focus on Coke.
Susan McDermott
We view the Oscars as destination programming and a great place to feature advertising for our brands.
Susan McDermott
Since she's no longer competing, we won't be using that ad. It doesn't make sense.
Susan McDermott
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Based on Topics: Advertising QuotesBased on Keywords: showcases
I never took to Hollywood.
Kathleen Turner
I don't think you get to good writing unless you expose yourself and your feelings. Deep songs don't come from the surface; they come from the deep down. The poetry and the songs that you are suppose to write, I believe are in your heart.
Judy Collins
I look forward to the day that a lot of the folks that you all talk about and cover on this network will begin to market products for these families and for these kids coming out of junior high school and high school all across the country.
Harold Ford