We want to take bull riding into the mainstream and be recognized as one of the top sports in the world. If I'd said that five years ago, everyone would've laughed at me, but we've got a five year plan and the growth potential, and I believe we can be a major-league sport.
Randy Bernard Quotes on Potential (2 Quotes)
Ten years ago, when I'd call a potential sponsor, PBR stood for Pabst Blue Ribbon. So it's fun when you call now and those folks actually now Professional Bull Riders.
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